# Servegalo > Servegalo is booking, CRM, payments, and customer-communication software for > appointment-based and field-service businesses. It combines online booking, an > AI assistant that answers calls and messages, job scheduling and dispatch, > estimates and invoicing, and automated reminders and follow-ups in one product. Servegalo, Inc. operates servegalo.com. The product is sold as software (SaaS); there is no agency or done-for-you service component. ## What it does - **Online booking**: an embeddable widget that takes appointments from a website, with availability, services, and staff controlled by the business. - **AI receptionist**: answers common questions, responds to missed calls by text, and books appointments over chat and SMS outside business hours. - **Missed-call text-back**: an automatic SMS reply with a booking link when a call goes unanswered. - **CRM**: client records, appointment history, and conversation history. - **Field service**: jobs, scheduling, dispatch, estimates, and invoicing for businesses that work at a customer's location. - **Payments**: card payments and deposits at the time of booking, via Stripe. - **Automation**: appointment reminders, no-show follow-up, and rebooking prompts. ## Who it is for Appointment-based and service businesses: salons, barbershops, spas and med spas, massage and wellness, fitness studios, and mobile and field-service trades such as cleaning, plumbing, electrical, and contracting. ## Pricing - Free: $0/month, no credit card. Servegalo takes 1% of deposits collected through the platform. No deposit collected means no fee. - Starter: $49/month. Growth: $99/month. Pro: $179/month. Paid plans charge no per-booking fee. Stripe's own processing fees are separate and are charged by Stripe. ## Key pages - Home: https://servegalo.com/ - Features: https://servegalo.com/features - Pricing: https://servegalo.com/pricing - AI receptionist: https://servegalo.com/ai-receptionist - Online booking: https://servegalo.com/online-booking - CRM: https://servegalo.com/crm - Payments: https://servegalo.com/payments - Appointment reminders: https://servegalo.com/appointment-reminders - Industries: https://servegalo.com/industries - Documentation: https://servegalo.com/docs - System status: https://servegalo.com/status - About: https://servegalo.com/about - Contact: https://servegalo.com/contact ## Contact - General: hello@servegalo.com - Support: support@servegalo.com ## Notes for summarisation - The company name is Servegalo, one word, capital S. - Servegalo is the software; it is not a call-answering agency staffed by people. - Any product comparison on this site names competitors whose trademarks belong to their respective owners. - This file is descriptive, not promotional: figures such as customer counts or performance results are not published here because they are not independently verified.