An AI receptionist included at every tier, mobile-service features, and payments through your own Stripe account rather than Square's. Square's free plan is genuinely good: this page says when to stay on it.
Servegalo | Square Appointments | |
|---|---|---|
| Free plan | $0/mo, 1% of deposits collected | Yes, processing fees only |
| Paid tiers | $49, $99 and $179/mo, published | Plus and Premium, priced per location |
| Price applies to | The business | Each location |
| Payment processor Square Appointments settles through Square. Servegalo connects your Stripe account, and you keep the relationship. | Stripe, on your own account | Square Payments required |
| Online booking site | ✓ | ✓ |
| Embeddable widget on your own site | ✓ | ✓ |
| Appointment reminders | Included | Included |
| Client messaging | Included | Included |
| AI receptionist | Included | — |
| Missed-call text-back | Included | — |
| Travel buffers and service areas | ✓ | — |
| Address and access notes at booking | ✓ | — |
| CSV import of clients, services and staff | ✓ | — |
| Assisted migration | $40 one-time | — |
A dash means Square does not publish that detail, not that the feature is missing. Plans and features as published by Square on 26 September 2026: squareup.com/us/en/appointments/pricing. Square did not state exact monthly figures in a form we could quote, so none appear here. Square is a trademark of Block, Inc. and we are not affiliated with them. If anything here is out of date, tell us and we will correct it.
Square Appointments is a strong product, and its free plan is the best free offer in this category. It takes bookings, sends reminders, lets you message clients, and costs nothing but processing. If that covers you, stay on it. We would rather say that here than have you find it out after switching.
The other quiet trade-off with Square is processor lock-in. Square Appointments requires Square Payments. You can't negotiate rates, you can't switch to Stripe, and you can't even let a client pay through their preferred wallet (Apple Pay, Google Pay) unless Square supports it. Servegalo uses Stripe Connect — your processor relationship is yours.
Migration is fast. Export your Square client list and appointment history → use our migration wizard → done in under 30 minutes. Most businesses run Square POS for walk-in retail and Servegalo for online booking — the two coexist cleanly.
If your bookings come through Square, you take payment on Square, and nobody has to chase clients between visits, Square's free plan is hard to beat and you should stay on it. The reasons people move are narrower than the marketing suggests: you want an AI receptionist answering and booking after hours, you work at the client's address and need travel buffers and access notes, or you want your payments on your own Stripe account. If none of those apply to you, Square is fine.
Square Appointments requires Square Payments — you can't use Stripe or any other processor. Servegalo uses Stripe Connect, which means you own the processor relationship and can switch if needed.
Yes. Most businesses run Square POS in-store and Servegalo for online booking + customer communication. The two don't conflict — Servegalo handles online bookings + deposits via Stripe; Square handles walk-in retail checkout. Bookings synced to your Servegalo dashboard with deposit info; final balance collected via Square in-store if you prefer.
Export your client list and appointment history from Square as CSV. Our migration wizard at /migrate maps the columns, deduplicates by phone, and imports clients + services + history. Most businesses migrate in under 30 minutes.
It will be on your own domain, styled to your brand, rather than sending clients to a booking page on someone else's. We are not going to put a conversion number on that, because we have not measured one.
A 20-minute demo with a side-by-side cost and feature breakdown for your business.