Consult-to-procedure tracking, HIPAA-aware SMS, treatment series automation, and an AI receptionist for after-hours enquiries, included at every tier. Boulevard publishes its plans from $143/mo: compare them here.
Servegalo | Boulevard | |
|---|---|---|
| Entry tier | $49/mo | Essentials $143/mo, up to 5 providers |
| Mid tier Boulevard lists $234 as a limited-time offer against a normal $293. | $99/mo | Premier $234/mo per location |
| Top tier | $179/mo | Prestige $328/mo per location, or Enterprise on request |
| Price applies to | The business | Each location, on Premier and above |
| Free plan | $0/mo, 1% of deposits collected | None published |
| Setup or onboarding fee | $0 | None published |
| Included texts | Included on paid tiers | 250/mo on Essentials and Premier, 2,500 on Prestige |
| Embeddable booking widget | ✓ | ✓ |
| Bookings on your own domain | ✓ | ✓ |
| Appointment reminders | Included | Included |
| AI receptionist | Included | — |
| Missed-call text-back | Included | — |
| CSV import of clients, services and staff | ✓ | — |
| Assisted migration | $40 one-time | — |
A dash means Boulevard does not publish that detail, not that the feature is missing. Plans and prices as published by Boulevard on 26 September 2026: joinblvd.com/pricing, including limited-time offers that may have ended. Boulevard is a trademark of Boulevard Labs, Inc. and we are not affiliated with them. If anything here is out of date, tell us and we will correct it.
Boulevard built a genuinely good product for premium salons and med spas, and it publishes what it costs: Essentials at $143 a month for up to five providers, Premier at $234 and Prestige at $328, the last two priced per location. For a multi-location med spa that wants Boulevard's depth, that is a fair deal and we would not argue with it.
Servegalo covers the same med-spa workflow — consult-to-procedure tracking, deposit collection on $400+ services, HIPAA-conscious SMS, treatment series tracking, multi-injector scheduling — at $99/mo flat. Plus the AI receptionist that handles after-hours inquiries (the time of day when most med-spa inquiries actually come in) which Boulevard doesn't offer at any tier.
Migration is where Boulevard has historically been hard to leave — their data model is more complex than Mindbody or Vagaro's. We handle that for you as part of onboarding; email support@servegalo.com and we'll do the data prep so the migration wizard import is clean.
For large multi-location med spa chains with white-glove onboarding needs, Boulevard's enterprise-grade dashboards and dedicated account management may justify the cost. For single-location and small-multi-location med spas, you're paying for features (white-label apps, complex commission rules) that most practices never use. Servegalo's $99/mo Growth tier covers the core med-spa workflow at a fraction of the cost.
For the booking + CRM + payments + communication workflow — yes. Servegalo has consult-to-procedure tracking, deposit collection on $400+ services, HIPAA-conscious SMS templates, treatment series tracking, and an industry-aware AI receptionist that knows the difference between a Botox consult and a procedure. The white-label mobile app and complex multi-location commission structures Boulevard offers aren't part of Servegalo — most med spas don't need them.
Export your client list, service catalog, and appointment history from Boulevard. Our migration wizard at /migrate maps the columns, deduplicates clients by phone, and imports everything. Boulevard's export is more involved than Mindbody or Vagaro's — reach out to support@servegalo.com and we'll handle the data prep for you as part of onboarding.
Servegalo is built HIPAA-conscious by default — SMS reminders strip clinical detail, client records are encrypted at rest, and audit logs track every staff access. For a full BAA (Business Associate Agreement) with HIPAA coverage at the contract level, contact us about the Pro plan.
Yes. Each location has its own staff schedule, service menu, and reporting. Cross-location features (centralized reporting, multi-location client profiles) are available on the Pro plan. The pricing stays flat per location instead of multiplying like Boulevard's does.
A 20-minute demo with a test widget for your practice — consult booking, deposit flow, injector routing, and AI inquiry handling.