AI receptionist, missed-call recovery, mobile-service features, and SMS marketing — all included at $99/mo. Migration from Vagaro takes under an hour.
Servegalo | Vagaro | |
|---|---|---|
| Entry price | $49/mo | From $23.99/mo |
| Price scales with | Nothing, flat per business | Bookable calendars, one per service provider |
| Free plan | $0/mo, 1% of deposits collected | None published |
| Free trial Vagaro excludes email marketing, text marketing and the branded app from its trial. | 14 days | 30 days |
| Text marketing | Included on paid tiers | Paid add-on |
| Embeddable booking widget | ✓ | ✓ |
| Appointment reminders | Included | Included |
| AI receptionist | Included | — |
| Missed-call text-back | Included | — |
| Travel buffers and service areas | ✓ | — |
| Address and access notes at booking | ✓ | — |
| "On my way" client notification | ✓ | — |
| CSV import of clients, services and staff | ✓ | — |
| Assisted migration | $40 one-time | — |
A dash means Vagaro does not publish that detail, not that the feature is missing. Pricing and trial terms as published by Vagaro on 26 September 2026: vagaro.com/pro/pricing. Vagaro is a trademark of Vagaro, Inc. and we are not affiliated with them. If anything here is out of date, tell us and we will correct it.
Vagaro's headline price is one of the lowest in the industry — but the headline is the story, not the bill. SMS marketing is $20/mo extra. Each additional staff seat is $10/mo. The email marketing module is its own add-on. By the time a 3-staff salon enables the features they actually need, monthly cost is in line with Servegalo Growth — but the AI receptionist, missed-call recovery, and no-show automation aren't available at any price.
The other quiet difference is the booking-page experience. Vagaro's widget redirects clients to a vagaro.com URL — a small thing that meaningfully reduces trust on a checkout flow that's collecting payment info. Servegalo's widget embeds inline on your own domain. The booking flow is yours; the deposit collection is yours; the confirmation emails come from your business name.
Migration from Vagaro is straightforward — export your client list, service catalog, and appointment history as CSV. The migration wizard maps the columns, deduplicates by phone, and imports everything. Most salons complete the switch in under an hour.
Vagaro's $25-45 headline price excludes SMS marketing, extra staff seats, and the email/marketing module. A 3-staff salon running SMS reminders typically pays $85-110/mo on Vagaro. On Servegalo Growth at $99 it's flat — SMS, unlimited staff, AI receptionist, missed-call recovery, no-show automation all included.
Vagaro has a marketplace where clients can discover your business — useful if you depend on that. Servegalo focuses on capturing customers who find YOU (via Google, your website, your Instagram), and converting them with AI + automation. If marketplace discovery is critical to your business model, keep Vagaro; otherwise Servegalo's feature set is broader.
Export from Vagaro → upload to our migration wizard at /migrate. Maps clients (by phone), services, staff, and appointment history. Most salons migrate in under 30 minutes. Gift card balances and packages need a brief support handoff — email support@servegalo.com.
Your Twilio number on Servegalo is yours — port your existing number in or pick a new one. The point-of-contact for clients doesn't have to change just because the underlying booking platform does.
Yes, with features built for it: address and access notes collected at booking, travel buffers between jobs, service-area enforcement, "on my way" SMS, and route-aware staff assignment. We have not audited how Vagaro handles mobile work, so compare it against your own setup rather than taking our word for it.
A 20-minute demo with a cost comparison tailored to your staff count, service mix, and SMS volume.